Are you planning to sell products online but you have no idea where to start? Ideaweb offers e-commerce solutions for small and middle size companies in Miami, Florida. Basically, we give you a couple of options to approach a web project of this nature. And your last choice depends on what you want to achieve and what platform makes you feel more comfortable and safe.
If you want to be in complete control of your project and do not want to pay a monthly fee for having your site live, we use the power of WordPress Platform to build your online store and help you to set up the necessary security requirements to get it working and open 24/7. After that, you have to make sure your site is up to date and does not compromise your customer’s information. Plugin updates, WordPress upgrades, and things like that are a must.
But if you do not like to deal with all the technical stuff needed to run an e-commerce site, for instance, server configuration, security updates, PCI- DSS complains, SSL certificates, CDN, fraud checks, and so on, we have partnered with Shopify to offer an integral solution that covers you if something bad happened. With a platform like this, you have the peace of mind that someone else is responsible for any liability.
No matter what solution you choose, if you give us the opportunity to build your web store, there are some questions we are going to ask you.
Product or Service?
First, we need to know what you are selling. Is it a digital product, or a physical one, maybe a combination of the two? It could be a service than can be done online, a remote computer configuration, a voice in off for a video, or a custom illustration, just to name a few.
How many products?
Then, the next question is about quantity, how many products are you going to sell? How many variations does each product have? Depending on this number, we can estimate how long could take us to set up your shopping page. Keep in mind that each product needs an SKU number for inventory purposes, a detailed description including its tax fee, and high-quality pictures.
After that follows one of the most critical steps when building an e-commerce site: the payment process. It is the decisive stage where your users choose between buying your products and abandoning your shopping cart forever. Here you got to decide how to receive payments.
For online payments, there are several options in the market: PayPal, Stripe, WePay, BeanStream, Gocardless, and so forth. All of them accept the major credit cards and fees are around 2 to 3 percent per transaction. Some companies charge a monthly fee and offer different packages.
Also, there are other factors you need to consider when choosing a payment gateway: your volume of sales, countries coverage, and the type of currencies accepted. Take into account that some users do not trust online payments, so it is better to give them different options like direct bank transfer, cash on delivery, and checks.
Finally, for people that sell physical products, it comes with the shipping process. Are you planning to sell worldwide or just in some specific states in your country? Answering this question can help you to choose a shipping company tailored to your needs.
Be aware that a very expensive fee at this step could turn off a potential customer. Some companies offer free shipping based on price threshold. So it could be a good idea if you want to increase the sale volume of expensive products. Do your math and see if this tactic is a winner card for your business.
Another important part of the shipping process is the delivery timeframe. Be clear about it, even write a policy, and avoid complaints from angry customers when your products do not arrive on time. Remember that your online reputation is the most valuable asset of an e-commerce website.